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The Growth Equation

Tristan Wright

The Growth Equation is a podcast dedicated to helping Australian marketing agencies thrive in the ever-evolving world of digital marketing. We go beyond the surface level and dive deep into the "messy middle" of scaling a business – the challenges, the triumphs, and the lessons learned along the way. Each episode features candid conversations with agency founders and leaders who share their experiences, strategies, and insights on topics such as: - Navigating the Messy Middle: Overcoming common challenges in scaling operations, managing teams, and acquiring clients. - Strategic Frameworks & Systems: Implementing effective processes for project management, client onboarding, and talent acquisition. ...

39 episodes
From Adelaide Roots to Melbourne Growth: Joe Romeo’s Agency Evolution
39August 28, 2025 6:00pm

From Adelaide Roots to Melbourne Growth: Joe Romeo’s Agency Evolution

This episode spotlights Joe Romeo’s inspiring evolution from uncertain job hunts in Adelaide to helming Melbourne’s award-winning Aperitif Agency. Joe’s story unpacks the true grit required to transition from early ag...

Human Connections, Digital Futures: Adapting in Business with Nathan Farmer
38August 21, 2025 6:00pm

Human Connections, Digital Futures: Adapting in Business with Nathan Farmer

In this episode, you’ll hear firsthand from Nathan Farmer, partner at One Picture—a firm that’s navigated over two decades of market turbulence without losing its human edge. Nathan’s story isn’t just about ri...

Team, Traction & Tough Calls: Inside the Growth Journey of Steven Gringlas and Picos Media
37August 14, 2025 6:00pm

Team, Traction & Tough Calls: Inside the Growth Journey of Steven Gringlas and Picos Media

This episode is a ripper for anyone riding the entrepreneurial rollercoaster. Tristan gets real with Steven Gringlas, founder of Picos Media, about what it takes to build, break, and rebuild a thriving marketing agen...

Striking Gold: How Ben Jones Rebuilt, Reinvented & Thrives in Business
36August 07, 2025 6:00pm

Striking Gold: How Ben Jones Rebuilt, Reinvented & Thrives in Business

Ever wondered what it looks like to genuinely rebuild from scratch and come out stronger, even after a curveball or two? In this episode of The Growth Equation, I dive deep with Ben Jones, the brain behind Titan Mark...

From Small Town to Big Win: The Phil Robinson Story
35July 31, 2025 6:00pm

From Small Town to Big Win: The Phil Robinson Story

You don't need a big city to build a big vision. I sat down with Phil Robinson, founder of Back 9 Creative, who is proving just that from his home base in Invercargill. His story is a masterclass in what h...

Hiring Remote: Tried and Tested Process for Building Offshore Teams with Justin Meadows
34July 24, 2025 6:00pm

Hiring Remote: Tried and Tested Process for Building Offshore Teams with Justin Meadows

Justin Meadows built a 25-person remote team in the Philippines. He's the only non-Filipino on the roster. How did he do it? In this episode, he shares his exact playbook for building and managing a high-p...

Stepping Outside Your Comfort Zone: Steve Jaenke on Overcoming Entrepreneurial Challenges
33July 17, 2025 6:00pm

Stepping Outside Your Comfort Zone: Steve Jaenke on Overcoming Entrepreneurial Challenges

On this episode of The Growth Equation, I sit down with Steve Jaenke from Digimark to talk about what it really takes to push past your comfort zone. His journey is a powerful one—he started in nursing before realizin...

Elite Brands: Dan Nikas on Building a Business After a Life-Changing Career Shift
32July 15, 2025 6:00pm

Elite Brands: Dan Nikas on Building a Business After a Life-Changing Career Shift

Ever heard a story that just stops you in your tracks? This is one of them. I sat down with Dan Nikas of Elite Brands. His journey is anything but ordinary. Imagine spending 17 years in policing, over a decade a...

Creative Collective: 18 Years of Marketing Evolution with Yvette Adams
31July 10, 2025 6:00pm

Creative Collective: 18 Years of Marketing Evolution with Yvette Adams

Ready to ignite your entrepreneurial spark? This episode of The Growth Equation is a must-listen. I'm sitting down with Yvette Adams, founder of Creative Collective, who's been crushing it in marketing for 18 years. S...

Identity Marketing: Building Brand Foundations with Steve Osborn
30July 08, 2025 6:00pm

Identity Marketing: Building Brand Foundations with Steve Osborn

Ever wondered how someone goes from graphic design dreams to building a successful branding agency? That's Steve Osborn's story, and it's packed with lessons every entrepreneur can relate to. Steve didn't follow...

Bespoke Branding: Insights and Innovations with Rachelle Saevil
29July 03, 2025 6:00pm

Bespoke Branding: Insights and Innovations with Rachelle Saevil

Ever wondered what it really takes to build a creative business from the ground up, spanning two continents? This episode gets into the nitty-gritty with Rachelle Saevil of Saevil Row. Join us as Rachelle shares the i...

Nail Your Niche: Joana Inch's Essential Advice for Business Growth
28July 01, 2025 6:00pm

Nail Your Niche: Joana Inch's Essential Advice for Business Growth

This episode is all about finding your business niche and why it's a game-changer. I sat down with Joana Inch, co-founder of Hat Media, and she dropped some serious wisdom. Joana's journey is powerful: from a ge...

Beyond the 9-to-5: Jordan McFadyen on Balancing Business, Family, and Travel
27June 26, 2025 6:00pm

Beyond the 9-to-5: Jordan McFadyen on Balancing Business, Family, and Travel

You want to balance your business, family, and personal life? This episode of The Growth Equation is for you. I'm talking with Jordan McFadyen, founder of Done By Nine. He’s living proof that you can build a suc...

Leaner Teams and Specialist Talent: The Rise of Freelancing with Kate Huber
26June 24, 2025 6:00pm

Leaner Teams and Specialist Talent: The Rise of Freelancing with Kate Huber

How can you leverage the evolving freelance market to supercharge your Australian business? That's what I explored with Kate Huber, founder of This is Rocket. She reveals how her company provides a unique solution for...

Fisheye's Focus: Navigating the Evolving World of Video Marketing with Jacob Lawrence
25June 19, 2025 6:00pm

Fisheye's Focus: Navigating the Evolving World of Video Marketing with Jacob Lawrence

Ready to really move the needle with video marketing and build long-term wealth? In this episode of The Growth Equation, I sat down with Jacob Lawrence, founder of Fisheye, a standout video marketing agency base...

The Decentralized Agency Model: How Ape-x Delivers Value to High-Ticket Businesses
24June 17, 2025 6:00pm

The Decentralized Agency Model: How Ape-x Delivers Value to High-Ticket Businesses

Just wrapped an awesome chat with Isaac Alexander, the brain behind Ape-x. We dove deep into what it really means to run a lean, focused, remote digital marketing agency, especially for high-ticket service businesses....

Beyond the Balance: Brian Meert on Entrepreneurship and Life Priorities
23June 12, 2025 6:00pm

Beyond the Balance: Brian Meert on Entrepreneurship and Life Priorities

Want a business that aligns with your values? Listen up. I sat down with Brian Meert, founder of AdvertiseMint, on The Growth Equation. We explored what it really takes to run a thriving business, especially in...

Top Hill Marketing Solutions: Navigating the World of SEO with Rhys Southern
22June 10, 2025 6:00pm

Top Hill Marketing Solutions: Navigating the World of SEO with Rhys Southern

Sitting down with Rhys Southern for The Growth Equation was eye-opening. His story? It's the honest truth of building a business—the highs, the lows, the relatable journey we all face. Rhys started with Facebook...

The Future of Education Marketing with Tracie Parisi
21June 05, 2025 6:00pm

The Future of Education Marketing with Tracie Parisi

You've got to hear my conversation with Tracie Parisi, the force behind Student Convert. She's cracked the code on how educators attract and convert inquiries into enrollments. Tracie's entrepreneurial path — from pro...

Navigating the Digital Landscape: Insights from Punchbuggy's Founder, Emily Fitton
20June 03, 2025 6:00pm

Navigating the Digital Landscape: Insights from Punchbuggy's Founder, Emily Fitton

In this episode, I’m joined by Emily Fitton from Punch Buggy, and her story is one every entrepreneur can relate to. Emily walks us through the early days—late nights, small wins, and the leap from freelancing to runn...

The Million Dollar Studio Mentor: Andrew Handosa's Journey with Geronimo Academy
19May 29, 2025 6:00pm

The Million Dollar Studio Mentor: Andrew Handosa's Journey with Geronimo Academy

In this episode of The Growth Equation, I have a great chat with Andrew "Doza" Handosa, the founder of Geronimo Academy. Doza walks us through his incredible journey of building multiple F45 studios into seven-figure...

Authentic Leadership: Building a Thriving Remote Team with Sean Chaudhary
18May 27, 2025 6:00pm

Authentic Leadership: Building a Thriving Remote Team with Sean Chaudhary

In this episode of The Growth Equation, I sit down with Sean Chaudhary, founder of Alchemy Leads, to talk about scaling a remote-first digital agency and leading with trust. From a solo start to a 35-person global tea...

Bring Digital Performance: Matt Hodgson's Story and Lessons Learned
17May 22, 2025 6:00pm

Bring Digital Performance: Matt Hodgson's Story and Lessons Learned

Running a business isn't always smooth sailing—it comes with surprises, challenges, and valuable lessons. In this episode of The Growth Equation, I sit down with Matt Hodgson, founder of Bring Digital Performance, to...

Scaling Up: Matt Jones' Journey in Trade Marketing
16May 20, 2025 6:00pm

Scaling Up: Matt Jones' Journey in Trade Marketing

In this episode, I had the real pleasure of speaking with Matt Jones from Tradie Web Guys. Matt’s journey is a cracking example of what happens when hands-on experience meets digital innovation. Starting out as a plum...

Making Your Mark: John Reid on Brand Distinction with Lovehate Design+Brand
15May 15, 2025 6:00pm

Making Your Mark: John Reid on Brand Distinction with Lovehate Design+Brand

What does it really take to evolve from a generalist design studio into a razor-sharp brand consultancy? In this engaging episode, John Reid, the founder of Love Hate Design, unpacks the lessons learned from 18 years...

Decoding Data-Driven Marketing with Dave Levett
14May 13, 2025 6:00pm

Decoding Data-Driven Marketing with Dave Levett

In this engaging conversation on The Growth Equation, I had the pleasure of speaking with Dave Levett, the driving force behind Murmur, a thriving media and marketing agency right here in Australia. Dave shared the in...

Plan, Pivot, Prevail: Jens Hertzum’s Good Viking Playbook
13May 08, 2025 6:00pm

Plan, Pivot, Prevail: Jens Hertzum’s Good Viking Playbook

In this episode of The Growth Equation, I sit down with Jens, the founder of Good Viking, a creative agency based in Auckland, New Zealand. Jens shares his fascinating journey from working at major television networks...

Matt Bijarchi on Building Blend: The Art of Agile Agency Growth
12May 06, 2025 6:00pm

Matt Bijarchi on Building Blend: The Art of Agile Agency Growth

In this episode of The Growth Equation, I chat with Matt Bijarchi, founder and sole operator of West Hollywood’s creative production company, Blend. Matt walks me through his bold pivot from a traditional, partner-dri...

The Andzen Way: Building a Business That Bounces Back
11April 29, 2025 6:00pm

The Andzen Way: Building a Business That Bounces Back

This episode of The Growth Equation brings you inside the minds of Jason and Brenden, co-founders of Andzen, an email marketing and automation agency with a truly global footprint. Host Tristan Wright explores how the...

Building Teams, Systems, and Success: A Conversation with Matthew Pezzimenti
10April 24, 2025 6:00pm

Building Teams, Systems, and Success: A Conversation with Matthew Pezzimenti

In this episode of The Growth Equation, listeners are invited into the journey of Matthew Pezzimenti, founder of Conversion Kings, as he shares the real story behind building a thriving marketing agency. Matthew discu...

Resilience and Reinvention: Nilan’s Entrepreneurial Journey
9April 22, 2025 6:00pm

Resilience and Reinvention: Nilan’s Entrepreneurial Journey

Join me as I chat with Nilan, whose entrepreneurial journey from Sri Lanka to Australia is filled with powerful lessons on perseverance, reinvention, and the courage to lead with purpose. In this episode, Nilan opens...

Purpose-Driven Growth: Scaling with Impact and Creating Change in Business with Tyneal Alexander
8April 17, 2025 6:00pm

Purpose-Driven Growth: Scaling with Impact and Creating Change in Business with Tyneal Alexander

In this episode, we're joined by Tyneal Alexander, founder of Ritual Consulting, who shares her journey of transitioning from managing multi-million-dollar budgets for big brands to helping small businesses create int...

Driving Growth: Anthony Murphy’s Journey from Podcasting to Leading Attention Media
7April 15, 2025 6:00pm

Driving Growth: Anthony Murphy’s Journey from Podcasting to Leading Attention Media

In this episode, we sit down with Anthony Murphy, the Founder and CEO of Attention Media, a digital marketing agency making waves from the regional hub of Shepparton, Victoria. Anthony shares how a humble podcast laun...

Agency Systems: Making Things Run Smoothly with Mitch Hills
6April 10, 2025 6:00pm

Agency Systems: Making Things Run Smoothly with Mitch Hills

Mitch Hills shares his practical approach to building efficient systems and workflows in his digital agency. We discuss his strategies for team management, reporting, and streamlining operations, along with his insigh...

From Startups to Multinationals: Ben Simkin’s Blueprint for Business Growth
5April 01, 2025 5:00pm

From Startups to Multinationals: Ben Simkin’s Blueprint for Business Growth

Whether you’re running a startup or a well-established company, growth is a challenge. Ben Simkin has spent nearly 20 years helping businesses scale efficiently by refining marketing strategies, leveraging AI, and opt...

Beyond the Hustle: Serena Mastin on Building a Sustainable and Meaningful Business
4March 23, 2025 5:00pm

Beyond the Hustle: Serena Mastin on Building a Sustainable and Meaningful Business

Tristan Wright speaks with Serena Mastin, who shares her story of navigating business and life’s challenges. Explore her perspective on creating work environments where team members can bring their whole selves to wor...

HBK's 25-Year Ascent: Client Loyalty, Creative Evolution, and the Human Touch
3March 03, 2025 4:00pm

HBK's 25-Year Ascent: Client Loyalty, Creative Evolution, and the Human Touch

Join Tristan Wright as he sits down with David Hayes of HBK, a creative agency that has thrived for over 25 years. They dive into the secrets behind long-term client relationships, the evolution of the creative landsc...

Beyond the Buzz: Building a Solid Agency with Ryan Jenkins
2January 22, 2025 5:00pm

Beyond the Buzz: Building a Solid Agency with Ryan Jenkins

In this episode, we're keepin' it real with Ryan Jenkins from The Hype Society. This dude’s been in the agency game for 10 years, and he's not afraid to drop some truth bombs about the rollercoaster of scaling....

Scaling a Digital Marketing Agency with Quentin Weber of Unbound
1December 20, 2024 1:00am

Scaling a Digital Marketing Agency with Quentin Weber of Unbound

In this episode of The Growth Equation, Tristan Wright chats with Quentin Weber, the founder and CEO of Unbound, a New Zealand-based digital marketing agency. They talk about Quentin’s journey, from starting his first...