You don't need a big city to build a big vision. I sat down with Phil Robinson, founder of Back 9 Creative, who is proving just that from his home base in Invercargill. His story is a masterclass in what happens when you decide to back yourself, no matter your zip code. He proves you can build something meaningful far from the city skyline. We cut the fluff and get straight to the lessons. In this episode, you'll learn: Why narrowing your offer delivers bigger results than being everything to everyone...