Elite Brands: Dan Nikas on Building a Business After a Life-Changing Career Shift

Ever heard a story that just stops you in your tracks? This is one of them. I sat down with Dan Nikas of Elite Brands. His journey is anything but ordinary. Imagine spending 17 years in policing, over a decade as a homicide detective. Then, at just 36, you're medically retired. For many, that's the end of a chapter. For Dan, it was the start of a new one. He turned to digital marketing and discovered his greatest asset wasn't a new skill, but an old one: building trust and truly understanding people. Dan gets real about...