Making Your Mark: John Reid on Brand Distinction with Lovehate Design+Brand

What does it really take to evolve from a generalist design studio into a razor-sharp brand consultancy? In this engaging episode, John Reid, the founder of Love Hate Design, unpacks the lessons learned from 18 years in the industry. We unpack the foundational principles that drive his work, starting with the power of a clear brand message. For John, it’s not just about attracting the right clients; it’s about creating a lens for every business decision. He dives into the importance of truly understanding client needs, maintaining open communication, and, when necessary, having the integrity to walk...