In this episode, we sit down with Anthony Murphy, the Founder and CEO of Attention Media, a digital marketing agency making waves from the regional hub of Shepparton, Victoria. Anthony shares how a humble podcast launched in 2015 sparked a full-fledged business journey—growing from solo freelance projects into a team-driven agency helping clients amplify their online presence. We explore the lessons learned from early challenges, including navigating financial hurdles, investor partnerships, and the importance of refining systems and processes to scale sustainably. Anthony also discusses the evolving role of AI in digital marketing, the unique advantages of ru...