Nail Your Niche: Joana Inch's Essential Advice for Business Growth

This episode is all about finding your business niche and why it's a game-changer. I sat down with Joana Inch, co-founder of Hat Media, and she dropped some serious wisdom. Joana's journey is powerful: from a general digital marketing agency to a specialized powerhouse in Account-Based Marketing (ABM) for B2B SaaS and tech. Think targeted. Think results. We dive deep into Hat Media's evolution, navigating economic shifts, and why a tight, adaptable team is non-negotiable. Joana explains exactly how ABM crushes traditional marketing by focusing on high-value accounts and building real relationships – a strategy many Australian co...