Plan, Pivot, Prevail: Jens Hertzum’s Good Viking Playbook

In this episode of The Growth Equation, I sit down with Jens, the founder of Good Viking, a creative agency based in Auckland, New Zealand. Jens shares his fascinating journey from working at major television networks across London, Sydney, and New Zealand to launching his own business during the pandemic after unexpectedly losing his job. Together with his partner Sarah Finney, Jens has built Good Viking around a lean freelance model, tapping into a global network of creative talent rather than carrying the overhead of permanent staff. We explore how this approach has allowed them to stay...