Identity Marketing: Building Brand Foundations with Steve Osborn

Ever wondered how someone goes from graphic design dreams to building a successful branding agency? That's Steve Osborn's story, and it's packed with lessons every entrepreneur can relate to. Steve didn't follow the typical path. What started as design aspirations turned into Identity Marketing when he realized he had a knack for helping businesses figure out who they really are. His journey from juggling two jobs to buying out a business partner? It's refreshingly honest. We dive into his "three pillars" approach, nailing visuals, sharpening messaging, and delivering killer customer service. Steve's all about mastering...