In this episode, we're keepin' it real with Ryan Jenkins from The Hype Society. This dude’s been in the agency game for 10 years, and he's not afraid to drop some truth bombs about the rollercoaster of scaling. We're talking about: The Early Days: Ryan spills the tea on his first agency, Digital Eagles, and why he decided to do things differently with The Hype Society. Hint: it’s about moving past being a 'gun for hire' and creating real partnerships.Integrated vs. Specialised: We get into the weeds on why having one trusted partner handling all the...