How to Make Hotels Cool Again: What the Best Operators Know That the Brands Forgot (with Bashar Wali)

Today, I’m thrilled to share a conversation with someone I’ve admired from afar for quite some time — Bashar Wali. If you’ve spent any time in the hospitality space, chances are you’ve come across Bashar’s work — or at least his words. He’s the former President and CEO of Provenance Hotels, and today he leads two companies he founded: Practice Hospitality, a management company focused on culturally resonant independent hotels, and This Assembly, a hospitality think tank and incubator building what's next for the industry. What I love most about Bashar is that he’s ref...