How a Boutique Hotel Obsession Became a Global Travel Media Brand: The Story of Hotels Above Par

What started as a furlough-era side project on Instagram is now a full-fledged media brand reaching over 400,000 boutique hotel obsessives — and Brandon Berkson, founder of Hotels Above Par, is just getting started. In this episode, we dive into: Brandon’s unshakable obsession with boutique hotels (he used to play hotel as a kid — not kidding) How a background in PR shaped his approach to storytelling, strategy, and aesthetic curation The origin story behind Hotels Above Par — and how a single Instagram caption became the launchpad for a globally respected travel media platform...