“Alpha Males” Are Making Men Lonelier (with Ryan Broderick)

When fitness influencer Ashton Hall’s absurd morning routine went viral a few weeks ago, I was… moved. The hours-long skincare, gym, and journaling ritual felt like an American Psycho-inspired metrosexual fever dream — one peppered with shocking misogyny and profound loneliness. Hall’s viral moment felt like a tipping in point in “alpha male” influencer culture, or the content ecosystem of men teaching boys what it means to be men. The further down the rabbit hole I went, the weirder it got — and between scammy financial incentives and an authoritarian take on gender, I began to understand why so many of these...