You’ve been told to build a relational business—but what happens when the relationships run dry? In today’s episode, Dan Rochon pulls back the curtain on the real difference between transactional and relational marketing—and why your business can't rely solely on referrals, no matter how great your relationships are. He shares how to structure your lead generation so you always have business flowing in, even when the market contracts. If you’ve been relying on your sphere and wondering why it’s not enough… this episode will give you the wake-up call (and the tactic...