From Red Bull to the Backcountry: Why Sam Degenhard Left a Dream Job to Build the Next Great Outdoor Hospitality Brand

What does it take to walk away from one of the coolest marketing jobs on the planet—at a company so many would kill to work for—to go sleep in the dirt and build an outdoor hospitality brand from scratch? Today’s guest, Sam Degenhard, did exactly that. After a decade at Red Bull, where he helped shape the world of action sports marketing, Sam traded corporate prestige for the unpredictable wilds of entrepreneurship. He founded Campfire Ranch, a next-gen hospitality brand designed for adventure-seekers who crave nature but don’t want to deal with the headache...