How to Choose the Perfect Location for Your Micro-Resort

Meet Ian Joseph — real estate investor turned hospitality entrepreneur — who is on a mission to bring a new kind of micro-resort experience to life. What started as a simple desire to buy a vacation home led him to Berkeley Springs, West Virginia, a historic spa town with deep hospitality roots. Now, Ian is in the early stages of launching Branch, an experiential micro-resort designed to blend striking architecture, immersive nature experiences, and strong community connections. Branch hasn’t broken ground yet, but Ian is deep in the trenches — securing financing, finalizing design plans, and layin...