How He Launched a Boutique Hotel for Bourbon Lovers — And Why He’s Bullish on Building for Niche Audiences.

Meet Eric Carrico — founder of the The Woodford Hotel, a boutique invisible service hotel in Versailles, Kentucky. Eric is a civil and environmental engineer by trade and has spent his career solving complex civil engineering problems for some of the largest heavy industrial earthwork construction projects in the country. After the housing crisis in 2008, Eric had the opportunity to buy a couple of properties and start his real estate investing journey. Eric’s investment journey was quite traditional until this little known start-up at the time, which we now all know as Airbnb, began expanding into...