From Side-Hustle to National Hospitality Brand: How Tech, PR, and Partnerships Have Powered Boutiq's Growth

Meet Rena Pacheco-Theard, co-founder of Boutiq, a vacation rental management company that’s blending tech with high-quality guest experiences to transform the industry. From starting Boutiq as a side hustle to enrolling in an Autsin-based startup accelerator,  to running a nationwide portfolio, Rena shares how her team has harnessed technology, like their custom revenue management algorithm, to optimize every property. Tune in to hear how Rena is driving innovation in vacation rentals, using partnerships like Capital One Travel to open new booking channels, and why PR is an essential but often overlooked tool in growing a b...