How to Make Loyalty Programs Work in Vacation Rentals: An Inside Look at Red Cottage's Membership Program

Meet Matthew Orley, CEO of Red Cottage, a premier platform and vacation rental brand for unique stays across the Northeast. Matthew's journey with Red Cottage started as a guest in 2012. Captivated by the brand's consistency, unique portfolio, and potential, he acquired the business in 2022. Now, as the owner, Matthew is on a mission to transform Red Cottage into a regional powerhouse, known for its high-quality homes and exceptional guest experiences. In this episode, Matthew and I discuss: The origin story of Red Cottage and its evolution over the years The innovative membership program Red...