Crafting Consistent Luxury: Omar Boubess on Boutique Hotels and Unique STR Branding

Meet Omar Boubess, Creative Director at Studio Circa, a luxury branding agency that works with boutique hotels and unique collections of STRs. Growing up, Omar wanted to be a National Geographic photographer — or a soccer player — depending on the day you asked him. And, while neither dream quite came to fruition, Omar did pursue his creative interests and wound up finding a love for developing unique and novel brands in travel and hospitality. In this episode, Omar and I discuss: The importance of consistency in brand story and identity across all guest touc...