Reflections and Ideas on Leadership, Branding, and Innovating from Best Western’s Former CEO

Meet Rob Patterson, an incredible hospitality leader whose most recent post was as the CEO of Best Western in the United Kingdom. Rob grew up in a very remote town in the country of Australia. Growing up, Rob dreamed of becoming a professional footballer — so much so that when an opportunity to move to Sydney to pursue his dream came to fruition, he left home without thinking twice. And while he never wound up playing football professionally, Rob did stumble into another profession while living in the big city — and that profession, well, you guessed it fol...