Welcome to Episode 2 of Mastering Vacation Rental Marketing — a special Behind the Stays podcast series brought to you in collaboration with my friend, Conrad O’Connell, Founder and CEO of BuildUp Bookings, one of the most respected marketing agencies for vacation rental managers and hospitality entrepreneurs. Conrad just published an incredible book "Mastering Vacation Rental Marketing" which serves as a strategic guide designed for vacation rental managers, hosts, and STR professionals eager to scale their business without becoming overly reliant on Online Travel Agencies (OTAs) like Airbnb, Vrbo, or Booking.com. Over the next three week...