Generative AI: Don't Fire Your Copywriters Just Yet

Everyone in the community was surprised by ChatGPT last year, which a web service responded to any and all user questions with a surprising fluidity. ChatGPT is a variant of the powerful GPT-3 large language model created by OpenAI, a company owned by Microsoft. It is still a demo though it is pretty clear that this type of generative AI will be rapidly commercialized. Indeed Microsoft is embedding the generative AI in its Bing Search service, and Google is building a rival offering. So what are smaller businesses to do to en...