Case Study: How Dell Technologies Is Building a DevRel Team

DETROIT — Developer relations, or DevRel to its friends, is not only a coveted career path but also essential to helping developers learn and adopt new technologies. That guidance is a matter of survival for many organizations. The cloud native era demands new skills and new ways of thinking about developers and engineers’ day-to-day jobs. At Dell Technologies, it meant responding to the challenges faced by its existing customer base, which is “very Ops centric — server admins, system admins,” according to Brad Maltz, of Dell. With the rise of the DevOps movement, “what we realiz...