OpenTelemetry project offers vendor-neutral integration points that help organizations obtain the raw materials — the "telemetry" — that fuel modern observability tools, and with minimal effort at integration time. But what does OpenTelemetry mean for those who use their favorite observability tools but don’t exactly understand how it can help them? How might OpenTelemetry be relevant to the folks who are new to Kuberentes (the majority of KubeCon attendees during the past years) and those who are just getting started with observability? Austin Parker, head of developer relations, Lightstep and Morgan McLean, director of product management, Splunk...